Five Reasons Why I Blog
While I love sharing my enthusiasm for business and communicating my passion, when it comes to blogging, it’s part of a much bigger strategy. There’s always a broader picture to consider, and for me, writing a blog serves multiple purposes that extend beyond simply expressing my thoughts.
Let me explain further. Whether I’m writing a blog myself or inviting a guest blogger, there are several key reasons why blogging is such an important element of The Last Hurdle™‘s approach.
Blogging Drives Business
First and foremost, blogging has been instrumental in our business growth. Our online marketing strategy has been incredibly effective, with 86% of our business in the first year coming directly from social media efforts. I have even won new business as a direct result of a blog post, so it makes perfect sense to continue sharing our message through this medium. Blogging helps extend our reach, engage with potential clients and reinforce our expertise.
SEO Benefits
Blogging is a vital component of our Search Engine Optimisation (SEO) strategy. By incorporating keywords and phrases identified through thorough keyword research, we can improve our website’s visibility on search engines. Writing blogs with winnable keywords in mind not only increases our ranking but also provides valuable content for readers. I often find that keyword research gives me the inspiration I need to write about topics that resonate with both potential clients and search engines.
Staying Front of Mind
In marketing, it’s often said that people need to be “touched” several times before they make a purchasing decision. I prefer to think of it as needing to be “reached” consistently. A blog is an excellent way to stay at the forefront of people’s minds. When I regularly share insights and advice, it keeps The Last Hurdle™ visible and relevant to our audience. This approach helps build trust and keeps potential clients engaged over the long term, ensuring that when they are ready to buy, they think of us.
Sharing Knowledge
I believe in the importance of sharing knowledge. Offering advice or insights through a blog costs very little, yet it can have a significant impact. If sharing my knowledge helps someone overcome a challenge or achieve something they were struggling with, then that’s an incredibly rewarding outcome. There’s real value in giving back and the warm, fuzzy feeling of knowing you’ve helped someone shouldn’t be underestimated. It’s a wonderful reminder that we all need to feel validated and appreciated from time to time.
A Platform for Professional Expression
Lastly, blogging gives me a platform to express my thoughts and, occasionally, to have a bit of a rant. Of course, I aim to keep things professional, but sometimes I need to let off steam about industry trends, misconceptions or challenges. Having a blog allows me to do this in a controlled and constructive way. It’s not something I indulge in too often, but it’s nice to know I have an outlet when needed!
Reasons Why I Blog
These are my reasons for blogging, but what are yours? Are your reasons as focused and aligned with your overall marketing strategy? For me, blogging ties seamlessly into every aspect of our marketing efforts, from maintaining brand visibility to strengthening our SEO and building long-term relationships with our audience.
Like any form of marketing, blogging requires a clear plan. You need to know what you want to achieve, how it fits into your broader marketing strategy, and how it supports your SEO goals.
So, those are my five reasons for blogging. I’d love to hear yours – why do you blog, and how do you use it to support your business goals?
If you’d like to chat about blogging, marketing strategies, or how The Last Hurdle™ can help you grow your business, don’t hesitate to get in touch. You can email us at hello@thelasthurdle.co.uk
Happy blogging!
Jules White
Founder, The Last Hurdle™
