Getting the Most from Professional Headshots

We’ve all been there. The boss announces a photographer is coming in to take new headshots and the apprehension is immediate. Many of us dread having our photo taken, especially when told to ‘smile’ on command. These days, the dreaded headshot doesn’t just sit on the office noticeboard; it ends up across professional platforms like LinkedIn, Twitter, Facebook and Google Plus. But instead of settling for the usual stiff, angled head-and-shoulders photo, why not take this opportunity to show off your company’s personality and the character of your team?

People Do Business with People – Show Who You Are

Professional corporate shots don’t have to be boring. Shake things up! Every business needs them, so why not make yours stand out by highlighting the true personality behind your brand? If your company is known for being bright, fun and colourful, why not reflect that in your headshots?

For example, if you run a nursery or pre-school, consider capturing staff members on a slide or swing, showing their playful side. Creative industries can have even more fun with this concept, incorporating aspects of their profession into the shots. While it might not be appropriate for an accountant to be photographed on a swing, corporate headshots don’t have to be dull. Many businesses are opting for on-location shoots in natural settings like country houses or scenic outdoor spots, which can add a unique touch to more formal industries like law or finance.

Make the Best of What You Have

Taking headshots in your natural working environment can yield far more relaxed and authentic results. By having team members go about their usual tasks, photographers can capture natural, candid moments that better represent your company’s day-to-day life. You’ll be surprised how quickly people forget the camera is even there!

A skilled photographer can spot great opportunities for creative shots in even the simplest settings. Hallways, stairwells, office windows with scenic views or colourful walls can all serve as brilliant backdrops. These natural shots will not only look better but will also help team members feel more at ease, making for better results.

Choose the Right Photographer

Finding the right photographer is key. Most photographers are as uninspired by the thought of a boring ‘sit in front of a screen’ headshot as the people being photographed! Meet with several photographers, explain your business and its values and ask for their ideas. A good photographer will be excited about doing something different and should have plenty of suggestions to offer.

Equally important is choosing a photographer your team will feel comfortable with. A photoshoot, even one for corporate headshots, should be an enjoyable experience. The right photographer will make sure everyone feels relaxed and has fun, leading to more natural and engaging shots.