Google+ Demographics
Although it may not yet rival Facebook in terms of sheer user activity, Google+ has grown rapidly since its launch in June 2011. With 235 million active users – nearly 100 million more than Twitter at the time – Google+ is quickly becoming a key player in the social media landscape. With such a substantial audience, businesses are increasingly exploring the marketing potential of Google+ demographics, and with the help of social media marketing services, your business could too.
Before you invest time and resources into creating engaging content and improving your company’s online visibility on Google+, it’s worth taking a closer look at the user demographics that make up the platform’s audience in the United Kingdom. Understanding who is using Google+ can help you decide whether this platform aligns with your target market.
Who is Using Google+?
Rresearch into Google+ demographics revealed some interesting trends. The platform has a distinct gender bias, with 71.8% of users being male. This is similar to how Pinterest has a predominantly female user base. For businesses offering products and services geared towards men, such as technological goods, men’s fashion or sports-related products, this male-dominated user base presents a significant opportunity for targeted marketing.
In contrast, businesses that cater primarily to women may find it more challenging to reach their audience through Google+, although this doesn’t mean the platform should be disregarded altogether. With the right social media marketing strategies, even female-oriented businesses can find ways to engage users on Google+ effectively.
Age and Occupation Breakdown
As with many social media platforms, Google+ usage declines with age. In 2013, 41% of Google+ users in the UK were aged between 18 and 24, with a further 29.9% aged 25 to 34. While there is still a notable percentage of older users, these statistics indicate that businesses targeting younger males will have the most success on the platform.
The platform’s ability to easily share links, photos, and YouTube videos makes it an excellent space for brands that want to connect with a younger, tech-savvy audience. For businesses that offer youth-oriented products or services, such as gadgets, gaming or online services, Google+ could be an ideal place to increase visibility and drive sales.
But what about occupations? Interestingly, Google+ users tend to come from technology-based fields, such as engineering, web development and graphic design. This makes Google+ a fertile ground for businesses that target digital and technological sectors, including PC manufacturers, software developers and companies that stock so-called “boy’s toys.”
While other professions, such as teachers and musicians, are represented on Google+, they make up a smaller portion of the user base. Therefore, if your business specialises in tech-related products or services, Google+ could provide an excellent platform to engage your audience with social media marketing that speaks directly to their interests.
Why Google+ Could Benefit Your Business
Although Google+ may have a more niche user base compared to larger platforms like Facebook, the demographic data suggests that it still offers substantial marketing potential, especially for businesses targeting young, male professionals in technical fields.
With its seamless integration with YouTube, Google+ also makes it easy to share video content, which is an increasingly powerful tool in digital marketing. Whether you’re creating product demonstrations, customer reviews or other multimedia marketing campaigns, Google+ offers a valuable platform to showcase your business.
Is Google+ Right for Your Business?
Although Google+ demographics lean heavily toward young, male users, this doesn’t mean it’s exclusively beneficial for tech-focused businesses. With a well-targeted social media strategy, businesses across various industries can use Google+ to reach new audiences, share engaging content and build relationships.
If your business offers technology products, digital services, or male-oriented goods, Google+ could be an invaluable part of your social media marketing efforts. However, even if your products or services cater to different demographics, there may still be opportunities to connect with users through thought leadership, brand storytelling or video marketing.
How The Last Hurdle™ Can Help
If you’re curious about how Google+ and other social media platforms can benefit your business, The Last Hurdle™ is here to help. We specialise in developing intelligent, targeted social media marketing campaigns that are tailored to your business’s specific goals and audience.
By arranging an initial consultation, we’ll explore your target market and identify the best ways to get your marketing message in front of them. Whether you need help with content creation, audience targeting or overall social media strategy, we’ll provide the expertise you need to succeed.
