How to Open a Google Analytics Account
Google Analytics is a powerful tool that helps businesses track and analyse the performance of their websites or apps. It allows you to see which pages generate the most traffic, how long users stay on each page and where your weaker areas are, making it easier to identify where improvements may be needed. For small business owners with multiple websites, Google Analytics allows you to monitor up to 100 websites under one account, making it a highly useful tool for managing several platforms.
How to Open a Google Analytics Account for a Website
To open a Google Analytics account, you first need a Google account. If you don’t have one, click here to create one.
Once you are logged in, click here to start setting up your Google Analytics account. Follow these steps:
- Account Name – Enter the name of the account that will hold your website information. This is usually the company name, e.g. ‘The Last Hurdle’.
- Website Name – Copy the title of your website. This is often the same as the Account Name.
- Website URL – Enter the full web address of your website.
- Industry Category – Choose the relevant category from the drop-down menu, e.g. Business and Industrial Markets.
- Reporting Time Zone – Select your country and make sure the correct time zone is applied, e.g. GMT+00:00.
Finally, click ‘Get Tracking ID’ to generate your tracking code.
How to Open a Google Analytics Account for a Mobile App
Setting up Google Analytics for a mobile app follows a similar process:
- Account Name – Enter the title of the account that will hold your app information, e.g. ‘The Last Hurdle’.
- App Name – Type the name of your app here.
- Industry Category – Select the appropriate category from the drop-down list.
- Reporting Time Zone – Again, select your country and ensure the correct time zone is applied.
Click ‘Get Tracking ID’ to complete the setup.
Google Analytics Standard vs Premium: Which Is Best for Me?
Google Analytics Standard is the free version and refreshes data every 24 hours. This is sufficient for most small to medium-sized businesses. However, Premium refreshes data every 4 hours, making it ideal for larger enterprises or those needing more up-to-date information.
In terms of data limits, Standard can process up to 10 million hits per month, while Premium allows for 1,000 million hits. If your website or app expects high traffic volumes, Premium may be more suitable, but for most smaller businesses, Standard is sufficient.
How Does Google Analytics Link with Google Search Console?
Google Search Console is another free service from Google, which helps you monitor various aspects of your website, such as identifying errors, seeing which websites link to yours and checking for malware or spam. It is particularly useful for tracking how well your website is performing in Google Search results and offers keyword data essential for SEO efforts.
While Google Analytics focuses on user behaviour and traffic analysis, Google Search Console helps with search engine visibility and optimisation. Together, these tools provide a comprehensive view of your website’s performance and can help identify areas for improvement in both SEO and user experience.
Need Help?
If you have any questions regarding Google Analytics, Google Search Console or SEO in general, The Last Hurdle’s SEO specialists are here to assist. Our team can help ensure that your website is optimised for the right key phrases and found by the right people. Contact us on 01604 654545 or email hello@thelasthurdle.co.uk.
