Importance of Being Consistent on Twitter
When marketing your business through social media, consistency is key. Staying in front of your target market and keeping up to date with your followers is essential, especially on platforms like Twitter.
Social media and Twitter in particular, moves quickly. Your posts may only be visible for around 10 minutes before being pushed down the feed by newer content. When writing posts, it’s crucial to inject some personality into your tweets. You don’t want to come across as a faceless corporation, because, as we all know, people buy from people!
Importance of Being Consistent on Twitter
Once you’ve written all your social media marketing messages for the month, you can use scheduling tools like Hootsuite to help streamline the process. Programmes like this allow you to schedule your tweets in advance, saving you valuable time while ensuring your posts go out regularly.
After your messages have been scheduled, your job isn’t done – it’s equally important to monitor and manage your social media accounts, engaging with followers as part of the all-important interaction side of things.
Being consistent with your social media presence ensures that your followers and connections remember what your business does. If you aren’t posting regular marketing messages, people will gradually forget about you, which could result in lost opportunities and sales.
On the other hand, by regularly reminding people who you are, what you do and how you do it, you’ll stay at the forefront of their minds. When they, or someone they know, need your products or services, they are more likely to think of you. Consistent social media activity can also encourage your followers to recommend your business to their own networks, helping you to generate even more business.
