Making the Most of Your Pinned Posts

If your preferred social media platform is Facebook, LinkedIn or Twitter, you’ve likely encountered the option to pin posts to the top of your feed. But are you making the most of this feature? A pinned post is a valuable opportunity to showcase important content that you don’t want visitors to miss.

If you’re unsure what to pin to the top of your feed, don’t worry—this article is full of ideas to help you use pinned posts effectively.

Customer Updates and Announcements

A pinned post is a great way to keep your audience informed about important updates or announcements. Whether you’re sharing changes in opening hours, launching a new product line or communicating updates about your services, a pinned post ensures this vital information is always easy to find.

For example, if you’ve updated your delivery options or introduced new services like click-and-collect, pinning this information makes it accessible to your audience at a glance. This proactive approach not only keeps customers informed but also shows that you value clear communication.

Promotional Posts

Promoting a special offer, competition, or seasonal product? A pinned post ensures this content remains visible at the top of your feed, giving it more exposure.

Newsletter Sign-Ups

If you produce a regular newsletter full of valuable content, why not use a pinned post to encourage sign-ups? Highlight the benefits of subscribing, such as exclusive tips or early access to offers.

First Impressions Matter

Your pinned post is often the first thing visitors to your page will see. Use it to create a great first impression, especially if your business name doesn’t immediately make it clear what you do (like ours!). Consider using this space to succinctly showcase your key message or introduce your brand.

Share a Video

Videos are highly engaging and can communicate your message effectively. Pin a video you’re proud of to the top of your page—whether it’s a business introduction, product showcase, service review, team feature or “how-to” tutorial.

A Warm Welcome

If your account is new or you’re actively growing your audience, a welcome message can go a long way. Thank visitors for stopping by and encourage them to follow your page. This creates a friendly and approachable first impression.

Highlight Your Unique Selling Benefits (USBs)

Don’t be shy about showcasing your business’s strengths. Pin a post that explains your Unique Selling Benefits—why your products or services are amazing, how they solve customer problems and what makes you stand out from competitors.

Celebrate Achievements

Sharing achievements builds credibility and gives your audience a chance to celebrate with you. Whether it’s an award, milestone or exciting news, pinning an achievement encourages positive engagement and shows your success.

Case Studies

Case studies are a fantastic way to demonstrate your expertise and show potential customers the value you deliver. Post a snippet of a case study to your feed and link it to your website for the full story.

Promote Events

Got an event coming up? Use your pinned post to raise awareness, whether it’s a charity fundraiser, virtual webinar or in-person networking opportunity.

Top Tip: Update Regularly

Make sure to set a reminder to review your pinned posts. Outdated content (like a Christmas offer left up in February) can make your feed look neglected. Regularly replacing pinned posts with fresh, relevant content ensures they continue to work in your favour.

Trial and Error: Find What Works

Not sure which type of post to pin? Experiment! Each social media platform has its own “personality,” and what works well on one might not on another. For example, a light-hearted post might thrive on Twitter but struggle on LinkedIn. Test different types of pinned content on each platform and don’t be afraid to switch things up if you’re not seeing the results you’d hoped for.