Organic Reach for Facebook Business Pages
In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than ‘Most Recent’. This approach prevents the feed from becoming overwhelmed with posts from accounts and pages you rarely engage with.
In an article from June 2014, Brian Boland of Facebook stated: “There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.”
However, this method of sorting posts by ‘Top Stories’ has contributed to a steady decline in the organic reach of business pages, making it harder for your target audience to notice your posts – especially if they do not frequently interact with your page.
Organic Reach for Facebook Business Pages
Erik Devaney, in an article for HubSpot, observed: “There are simply too many Pages producing too much content for too many fans, which means competition for visibility on the News Feed is high. What’s more, Facebook is trying to make sure people are only seeing the best content – the stuff that is relevant to them.”
One solution to this issue is Facebook Ads, which can boost the visibility of your chosen posts. By investing a small amount, your post can be shown towards the top of the news feed of users within your target market. The budget for boosting a post is flexible, allowing you to decide how many users you wish to reach.
When setting up a Facebook Ad, you can target specific demographics, including age, gender, location and interests. This ensures that your boosted post reaches the right audience.
In one of our recent social media campaigns, we spent just over £15 to boost a post, which reached an impressive 4,323 people and led to 268 website clicks. This equates to approximately 6p per interaction – a great return on investment. For those looking to increase their post visibility and engagement, even a modest budget can make a significant difference.
The Benefits of Facebook Ads
Facebook Ads can be a valuable tool for any business aiming to stay ahead of the competition by ensuring better reach to their target audience. Even a one-off boost can provide noticeable improvements in engagement and visibility.
If you need help increasing the visibility of your Facebook Business Page, contact one of our Social Media Specialists on 01604 654545 or email hello@thelasthurdle.co.uk.
