Social Media Platform of Choice
For Jules, it’s Facebook. For me, it’s Twitter—our social media platforms of choice. Yes, we both use several platforms, but personally, I prefer the quick, concise nature of Twitter. I’m more inclined to use it to give a short update or have a browse to see what others are doing or catch up on current events. It comes down to communication preferences: if you prefer reading information in short, sharp bursts, then Twitter is definitely for you.
The thing is, we all have our favourites—whether it’s clothes, food, films, or social media. Out of the many options available, there’s always one that we keep coming back to, the one that feels like the best fit. It’s the same with social media platforms and the trick is to use your preferred one regularly to get the most out of it.
Social Media Platform of Choice
When you focus on your favourite platform, you’re more likely to post frequently, which is the key to maintaining a consistent online presence. I’m sure we’ve all seen accounts where nothing has been posted for weeks, maybe even months—that doesn’t leave a great impression. By concentrating on your preferred platform, you’ll be a regular contributor, making sure your brand or personality remains visible.
Not only will you post more regularly, but you’ll also be more engaged. The more you use a platform, the more familiar you become with other accounts—you get to know their personalities and quirks, just like you would in real life. Essentially, you begin to build relationships. Once you start building relationships, that’s when the magic happens, whether face-to-face or via social media.
So, don’t let the sheer number of social media platforms overwhelm you. Start with the one you enjoy using the most and engage regularly. Build relationships on that platform, and you’ll find it much more rewarding. And remember, if you find social media at all confusing, just give The Last Hurdle a call—we’re here to help make it simple!
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Article written by Dr Trevor Ray
The Last Hurdle – Milton Keynes
