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What to Consider Before You Rebrand It’s often said that a change is as good as a rest and in many instances, this is undoubtedly true. If you’re thinking about refreshing your brand or even going for a complete rebrand, it’s essential to take a step back, assess what you want to achieve and explore[…]
How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
The Importance of Protecting Your Brand While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Your logo is a representation of what you stand for, an easily recognisable reminder of the quality of your product and the[…]
