We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
Something for Free? There Should Be No Such Thing! We all love a bargain. It’s human nature to be drawn to discounts, sales and, best of all, freebies. I’m the first to join a queue when there’s a discount on my favourite products! But when you’re a small business owner, you’ll no doubt encounter those[…]
The Business Benefits of a Social Conscience Should your business have a social conscience? After all, you’re not there to save the world. You’re there to build a company, make profits, provide employment, and be successful. What does a social conscience have to do with all that? The truth is, businesses are made up of[…]
Is The Customer Always Right? The notion that “the customer is always right” was originally aimed at staff in the retail and leisure industries, where handling customer complaints with care is paramount. If someone wasn’t happy with their meal, it was better to replace it without a fuss rather than argue, as other diners could[…]
Automating Your Business A Balanced Approach There are certain aspects of running a business that many of us would love to automate and there are plenty of tools out there to help do just that. However, some SMEs, perhaps pressed for time or seeking a quick fix, often see automation as a means to an[…]
20 Business Resolutions for 2016 It’s that time of year again—new year, new start! Many of us make personal resolutions, but what about for our businesses? Of course, we set goals and targets, but what about all the smaller improvements that could make a big difference? I’ve decided to combine New Year Resolutions with Business[…]
Effective Sales Techniques for Small Business Owners I’ve been a sales professional for over 18 years and nearly five years ago, I started The Last Hurdle with no financial backing and in the middle of a recession. Today, we have offices in Moulton Park, Northampton, I employ a small team of experts and we’re expanding[…]
Loss Leaders and Small Businesses Don’t Mix Loss leaders and small businesses don’t mix. The idea sounds simple—take a perfectly good product, slash the price and offer it to potential customers. At first glance, it can seem like a good way to build a customer base, encouraging people to try your product or service and[…]
Fear Doesnt Stop Me Appearances can be so deceptive. We might look calm and collected on the outside, but underneath, our nerves and fears may be running riot. We all have our own hurdles that we need to ‘get over.’ Too often, our fears—whether rational or not—either prevent us from doing something or make it[…]
There Is No Value in Free The Dangers of Giving Stuff Away It can be tempting, especially when you are just starting out, to offer your products or services for free. The reasoning is simple: get your offering out there, let people use it, hopefully like it and then they’ll come back, willing to pay[…]
