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Brand Safety Tips for Facebook Ads Facebook Ads provide businesses with powerful tools to create highly targeted campaigns, allowing you to refine your audience by age, gender, interests, job titles, location and more. However, it’s equally important to consider where your ads are being displayed. Many advertisers may not realise that their ads can appear[…]
Stop Boosting Your Facebook Posts and Use Facebook Ads Manager Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features. In this article, we’ll explore the key differences[…]
Is Facebook for Business a Waste of Time? With all the changes Facebook has made over the years, particularly the algorithm updates in 2018, some businesses have started to question whether Facebook for Business is still worthwhile. Recent updates appear to favour content from friends and family over that of businesses and many digital marketing[…]
Facebook Messenger Ads With over 2 billion active users globally, Facebook continues to be a vital platform for businesses of all sizes. If you still believe that Facebook is only effective for B2C marketing, it’s time to reconsider. Facebook Messenger Ads have revolutionised how businesses can connect with potential customers through direct communication, offering significant[…]
Facebook Pixel Explained Social media marketing and advertising have evolved significantly over recent years, and nowhere is this more evident than on Facebook. If your business has used Facebook Ads, you may have come across Facebook Pixel – a powerful tool that helps track conversions, remarket to those who have visited your website and target[…]
Posting Jobs to Facebook For many years, LinkedIn has been the go-to social network for advertising job vacancies. As a platform focused on professional networking, it makes perfect sense to post job adverts there. However, Facebook, known more for its social and community aspects, is making waves in the recruitment world with its own job[…]
Successful Facebook Adverts At the Northamptonshire Chamber of Commerce Exhibition last year, I had the privilege of presenting one of the hour-long seminar slots. I chose to share insights on running Successful Facebook Adverts, a topic that was well-received by attendees. To provide even more value, I’ve condensed the key points of that seminar into[…]
Facebook Ads – Measuring Your Performance Once your Facebook ad campaign has been approved and is live, you can monitor its performance through the Facebook Ads dashboard. The success of any marketing campaign depends not only on checking progress but also on interpreting the results effectively. Over the last few years, social media platforms have[…]
Facebook Ads – How to Create Powerful Copy Once you’ve set your campaign objectives and identified your audience and established your budget, the next step is to create an ad that stands out and encourages clicks. Facebook Ad Manager makes this straightforward, but the key to success lies in crafting compelling visuals and writing powerful ad[…]
Using Facebook Adverts Since the introduction of boosted posts, Facebook adverts have become an excellent way to reach specific target markets. Fast forward a few years, and with significant advancements in demographics, user behaviour tracking and various high-tech algorithms, Facebook adverts now deliver one of the highest returns on investment (ROI) in the digital advertising[…]
