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Google My Business Promoting your business online and increasing its visibility doesn’t have to be complicated or expensive. One of the easiest ways to get started is by signing up for Google My Business. This free service allows you to control how your business appears in Google Search and Maps, giving potential customers easy access[…]
Google Assets for Small Businesses As a small business owner, leveraging Google’s extensive suite of tools can revolutionise the way you manage, market and grow your company. While many small businesses are aware of Google Maps or Gmail, there’s a whole host of Google Assets available to help streamline operations, optimise marketing efforts and analyse[…]
The Final Curtain for Google+ In October 2018, Google announced that it would be shutting down Google+ for consumers, marking the end of a platform that had struggled to find its footing since its launch in 2011. While the announcement didn’t come as a shock to most industry experts, it did close the chapter on[…]
Google Search Console Google Search Console, previously known as Webmaster Tools, is one of the most valuable but underused tools in the Google toolkit. Initially designed to help web developers and SEO experts monitor site performance, Google has gradually added an array of powerful features that offer deep insights into your website’s search data and[…]
The New Look Google+ Google+ has undergone a significant revamp, with a new, more mobile-friendly platform focusing on Communities and Collections. The platform’s developers have been busy gathering user feedback, visiting people and businesses to find out exactly what they want from Google+. Compared to social media giants like Facebook and Twitter, Google’s attempt to[…]
Google+ Is It Worth The Effort? Despite its detractors in recent times, there’s no doubt that Google+ can have a number of benefits for businesses hoping to develop a stronger online presence including its positive effect on search results, the link to YouTube and higher visibility using Google Authorship. Much has been written on the[…]
Accessing YouTube through Google+ Accessing YouTube through Google+ has caused a good deal of confusion for businesses and individuals recently, particularly when it comes to transferring existing content and connecting it all together. Since last September you can only access full web site privileges on YouTube if you sign in with your Google+ account. The changes[…]
Google+ Demographics Although it may not yet rival Facebook in terms of sheer user activity, Google+ has grown rapidly since its launch in June 2011. With 235 million active users – nearly 100 million more than Twitter at the time – Google+ is quickly becoming a key player in the social media landscape. With such[…]
