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The Importance of Keyword Research In this post we highlight why regular keyword research is essential for your website’s success. At a minimum, keyword research should be conducted when your website is first built and ideally, reviewed regularly. Recently, while conducting a competitor analysis for a client, I noticed a local competitor’s URL structure: /services/corporate/.[…]
What is a Keyword Research? Keyword research is the process of identifying the words and phrases your target market uses when searching for your product or service on search engines like Google. By integrating effective keywords into your website’s content, you increase your chances of climbing the natural (unpaid) rankings within search engine results pages[…]
