We are a marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
The Business Benefits of a Social Conscience Should your business have a social conscience? After all, you’re not there to save the world. You’re there to build a company, make profits, provide employment, and be successful. What does a social conscience have to do with all that? The truth is, businesses are made up of[…]
Joined-Up Business Development for 2016 As we progress through the new year, you might be thinking about what lies ahead for your company in 2016. For SMEs, taking a step back to assess the business’s vital signs every so often is a sensible move. You may have done well in 2015, but how can you[…]
Loss Leaders and Small Businesses Don’t Mix Loss leaders and small businesses don’t mix. The idea sounds simple—take a perfectly good product, slash the price and offer it to potential customers. At first glance, it can seem like a good way to build a customer base, encouraging people to try your product or service and[…]
What to Consider Before You Rebrand It’s often said that a change is as good as a rest and in many instances, this is undoubtedly true. If you’re thinking about refreshing your brand or even going for a complete rebrand, it’s essential to take a step back, assess what you want to achieve and explore[…]
How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]
Marketing A Science and an Art When I first started in marketing, I believed it was a highly creative role—more about art than science, even though I was marketing science-related products. I wondered whether I’d be able to transition into marketing after spending years working in laboratories. However, as I gained more experience, I realised[…]
The Importance of Protecting Your Brand While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Your logo is a representation of what you stand for, an easily recognisable reminder of the quality of your product and the[…]
Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]
