The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Organic SEO

Local Ranking Factors Revealed by Google

Local Ranking Factors Revealed by Google Google has made significant updates to its help page on local ranking factors. For the first time, Google provided specific guidelines on how businesses can increase their chances of being found by searchers on Google Maps, both on mobile and desktop. This update, alongside the recent release of the[…]

Why Organic SEO is More Important Than Ever

Why Organic SEO is More Important Than Ever You may have noticed that Google has reduced the number of ad spaces that appear in its search results. While this might please consumers looking for products or services, for marketing professionals and businesses, the Google AdWords landscape has become much more competitive—especially for those in service[…]

Google Search Console

Google Search Console Previously known as Google Webmaster Tools If you’ve been searching for Google’s Webmaster Tools and are worried it has vanished, don’t fret. As of May 2015, it rebranded as Google Search Console. If you’re about to launch a website or have several up and running, using Google Search Console is essential for[…]

Social Media Marketing and SEO Work Best Together

Social Media Marketing and SEO Work Best Together You may be forgiven for thinking that updating your Twitter timeline or Facebook page has no effect on your search engine ranking. After all, they’re two entirely different things. Aren’t they? There has been a fair amount of discussion amongst marketers recently, some saying the effect is negligible,[…]

Google Hummingbird

Google Hummingbird In September 2013, Google celebrated its 15th anniversary by announcing a significant update to its search engine – Hummingbird. With over 5 billion searches conducted every day on Google, this update represented a major shift in how the world’s most popular search engine handles and displays search results. So, what exactly is Hummingbird,[…]

Google Analytics Update 2013

Google Analytics Update 2013 Enhancing Your Website’s Performance In October 2013, three members of The Last Hurdle™ team – Bisola Orimalade, Jules White, and Trevor Ray – successfully completed the Google Analytics Academy Course: Digital Analytics Fundamentals. This course, which was available online until 30th October 2013, provided an excellent opportunity for businesses and individuals[…]

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