The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

SEO

Google Search Console

Google Search Console Previously known as Google Webmaster Tools If you’ve been searching for Google’s Webmaster Tools and are worried it has vanished, don’t fret. As of May 2015, it rebranded as Google Search Console. If you’re about to launch a website or have several up and running, using Google Search Console is essential for[…]

Domain Extensions – Which is the Right One for Me?

Domain Extensions – Which is the Right One for Me? If you’ve been paying attention, you may have noticed web addresses are starting to change. While most of us are familiar with .com and .co.uk domain extensions, there is now a growing number of options such as .london, .news, .ninja, and .solutions. These new extensions[…]

Measuring Your Website Rankings with Alexa

Measuring Your Website Rankings with Alexa Understanding how popular your website is and how it stacks up against competitors is invaluable for businesses looking to grow their online presence. Alexa provides a variety of in-depth tools that help analyse your local and global reach, whilst offering recommendations to improve areas like SEO. This can increase[…]

Social Media Marketing and SEO Work Best Together

Social Media Marketing and SEO Work Best Together You may be forgiven for thinking that updating your Twitter timeline or Facebook page has no effect on your search engine ranking. After all, they’re two entirely different things. Aren’t they? There has been a fair amount of discussion amongst marketers recently, some saying the effect is negligible,[…]

Understanding Google Analytics – Terms and Definitions

Understanding Google Analytics – Terms and Definitions There’s no doubt that a tool like Google Analytics is vital if you want to understand how your customers are getting to your site and what they are interested in when they arrive and indeed what they dislike. For the uninitiated, the range of tools and their terms[…]

What Makes Great Website Content

What Makes Great Website Content We’ve come a long way since the days when animated GIFs and scrolling text bars were considered cutting-edge website features. Website users these days have become far more discerning about what makes great website content. Visitors expect high-quality, engaging material that is easy to navigate and delivers value. If your[…]

SEO Tips For Small Businesses

SEO Tips For Small Businesses SEO or search engine optimisation, is the practice of making changes or additions to your website to help improve your rankings with Google, Yahoo, Bing or the equivalent search engine. Many of the changes which contribute to greater SEO will also benefit your users’ browsing experience, but there are also[…]

Google Analytics Update 2013

Google Analytics Update 2013 Enhancing Your Website’s Performance In October 2013, three members of The Last Hurdle™ team – Bisola Orimalade, Jules White, and Trevor Ray – successfully completed the Google Analytics Academy Course: Digital Analytics Fundamentals. This course, which was available online until 30th October 2013, provided an excellent opportunity for businesses and individuals[…]

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