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Brand Safety Tips for Facebook Ads Facebook Ads provide businesses with powerful tools to create highly targeted campaigns, allowing you to refine your audience by age, gender, interests, job titles, location and more. However, it’s equally important to consider where your ads are being displayed. Many advertisers may not realise that their ads can appear[…]
Stop Boosting Your Facebook Posts and Use Facebook Ads Manager Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features. In this article, we’ll explore the key differences[…]
Facebook Pixel Explained Social media marketing and advertising have evolved significantly over recent years, and nowhere is this more evident than on Facebook. If your business has used Facebook Ads, you may have come across Facebook Pixel – a powerful tool that helps track conversions, remarket to those who have visited your website and target[…]
Successful Facebook Adverts At the Northamptonshire Chamber of Commerce Exhibition last year, I had the privilege of presenting one of the hour-long seminar slots. I chose to share insights on running Successful Facebook Adverts, a topic that was well-received by attendees. To provide even more value, I’ve condensed the key points of that seminar into[…]
Why LinkedIn Adverts Are Worth A Look If you want to target business professionals more intelligently, then you need to go where they hang out—enter LinkedIn Adverts. As the biggest business network online, LinkedIn offers a valuable platform for creating fresh leads, attracting followers and reaching your target market more effectively. What Are LinkedIn Adverts?[…]
Facebook Ads – Measuring Your Performance Once your Facebook ad campaign has been approved and is live, you can monitor its performance through the Facebook Ads dashboard. The success of any marketing campaign depends not only on checking progress but also on interpreting the results effectively. Over the last few years, social media platforms have[…]
Using Facebook Adverts Since the introduction of boosted posts, Facebook adverts have become an excellent way to reach specific target markets. Fast forward a few years, and with significant advancements in demographics, user behaviour tracking and various high-tech algorithms, Facebook adverts now deliver one of the highest returns on investment (ROI) in the digital advertising[…]
Facebook Ads – Choosing Your Audience and Setting Your Budget One of the key strengths of Facebook Ads is its ability to target specific demographics, ensuring your message reaches the right people—those who are more likely to engage and act upon it. After selecting the objective of your campaign, the next crucial steps are choosing[…]
