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Twitter Blue Tick We are huge fans of Twitter, yes even with the recent hiccups; we all stumble right? Personally, I love the space, as our connections are all such a positive and supportive bunch and together, we have weathered the turmoil of recent years. I am honoured to call a large number of these[…]
Social Media UK User Statistics for 2020 If you’re marketing your services or products, the power and reach of social media cannot be overstated. With over 3.8 billion active users globally, social platforms provide access to 49% of the world’s population. Closer to home, social media usage in the UK offers equally impressive opportunities. In[…]
Twitter Fleets Just when you thought you had mastered Twitter, the platform introduces a new feature: Fleets. At first glance, Fleets function much like Facebook and Instagram Stories. Content you “Fleet” (a clever play on words by Twitter) is only available for 24 hours. Unlike regular Tweets, Fleets can’t be liked, retweeted or publicly replied[…]
Tips for Growing Your Social Media Accounts So, you’ve taken the plunge and created social media accounts for your business—well done! But now comes the challenge: how do you grow your followers and increase engagement? Building a social media presence takes more than simply setting up a profile and waiting for people to find you.[…]
Stop The Scroll In the fast-paced world of social media, where users endlessly swipe through their feeds, capturing attention is a challenge. As a business, your goal is to make potential customers pause—“stop the scroll”—and engage with your content. With countless posts competing for attention, how can small businesses stand out? The secret lies in[…]
Keeping Your Social Media Accounts Secure Your social media accounts are not just a way to stay connected—they are integral to your personal and professional life. For business owners, they can be a critical tool for engaging with clients and promoting services. Unfortunately, social media accounts are also prime targets for hackers. Earlier this week,[…]
Brand Safety Tips for Facebook Ads Facebook Ads provide businesses with powerful tools to create highly targeted campaigns, allowing you to refine your audience by age, gender, interests, job titles, location and more. However, it’s equally important to consider where your ads are being displayed. Many advertisers may not realise that their ads can appear[…]
Stop Boosting Your Facebook Posts and Use Facebook Ads Manager Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features. In this article, we’ll explore the key differences[…]
UK Social Media Statistics for 2019 Social media continues to be a vital tool for businesses, regardless of size, whether operating in the B2C (business-to-consumer) or B2B (business-to-business) space. It remains an inexpensive yet highly effective marketing option with great ROI—provided you know your audience and craft relevant, specific messages that resonate with them. To[…]
Social Media Planning for 2020 As we welcome the New Year, it’s the perfect time to turn our attention to planning for the year ahead. If you’re working on your marketing strategy, now is the moment to extend that planning to your social media content. A well-thought-out social media plan can make a world of[…]
