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Social Media UK User Statistics for 2020 If you’re marketing your services or products, the power and reach of social media cannot be overstated. With over 3.8 billion active users globally, social platforms provide access to 49% of the world’s population. Closer to home, social media usage in the UK offers equally impressive opportunities. In[…]
Twitter Fleets Just when you thought you had mastered Twitter, the platform introduces a new feature: Fleets. At first glance, Fleets function much like Facebook and Instagram Stories. Content you “Fleet” (a clever play on words by Twitter) is only available for 24 hours. Unlike regular Tweets, Fleets can’t be liked, retweeted or publicly replied[…]
Making the Most of Your Pinned Posts If your preferred social media platform is Facebook, LinkedIn or Twitter, you’ve likely encountered the option to pin posts to the top of your feed. But are you making the most of this feature? A pinned post is a valuable opportunity to showcase important content that you don’t[…]
Stop The Scroll In the fast-paced world of social media, where users endlessly swipe through their feeds, capturing attention is a challenge. As a business, your goal is to make potential customers pause—“stop the scroll”—and engage with your content. With countless posts competing for attention, how can small businesses stand out? The secret lies in[…]
Social Media Planning for 2020 As we welcome the New Year, it’s the perfect time to turn our attention to planning for the year ahead. If you’re working on your marketing strategy, now is the moment to extend that planning to your social media content. A well-thought-out social media plan can make a world of[…]
15 Social Media Content Ideas Creating a consistent flow of fresh, engaging social media content can sometimes feel like a daunting task. To help spark your creativity, here’s a list of 15 social media content ideas to get you started: Run a Competition Competitions are a fantastic way to boost engagement and expand your reach.[…]
Tell Your Story Giving your followers a unique and engaging experience has become increasingly important in social media marketing. Platforms like Facebook and Instagram are constantly rolling out new tools and features that allow businesses to interact with their audiences like never before. One of the most underutilised tools by businesses is the Story feature[…]
The Final Curtain for Google+ In October 2018, Google announced that it would be shutting down Google+ for consumers, marking the end of a platform that had struggled to find its footing since its launch in 2011. While the announcement didn’t come as a shock to most industry experts, it did close the chapter on[…]
Twitter Increases to 280 Characters The big news for Twitter enthusiasts this month is the increase in post character count from 140 to 280. It marks one of the most significant changes for the social media platform since it first launched in 2006. While the new limit was trialled in September, it officially rolled out[…]
The Social Element of Social Media Social media has become an integral part of our daily lives. According to research by the Daily Mail, people check their Facebook accounts on average 14 times a day, while other studies suggest that teenagers may look at their social accounts up to 100 times a day. It’s clear[…]
