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Brand Safety Tips for Facebook Ads Facebook Ads provide businesses with powerful tools to create highly targeted campaigns, allowing you to refine your audience by age, gender, interests, job titles, location and more. However, it’s equally important to consider where your ads are being displayed. Many advertisers may not realise that their ads can appear[…]
Stop Boosting Your Facebook Posts and Use Facebook Ads Manager Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features. In this article, we’ll explore the key differences[…]
Facebook Messenger Ads With over 2 billion active users globally, Facebook continues to be a vital platform for businesses of all sizes. If you still believe that Facebook is only effective for B2C marketing, it’s time to reconsider. Facebook Messenger Ads have revolutionised how businesses can connect with potential customers through direct communication, offering significant[…]
Facebook Ads – Measuring Your Performance Once your Facebook ad campaign has been approved and is live, you can monitor its performance through the Facebook Ads dashboard. The success of any marketing campaign depends not only on checking progress but also on interpreting the results effectively. Over the last few years, social media platforms have[…]
Facebook Ads – Choosing the Objective of Your Campaign Facebook ads are a highly targeted digital marketing tool that, when applied correctly, can yield impressive returns on investment. However, many small businesses have dabbled in Facebook ads without seeing much success, often falling foul of restrictions such as text on images or spending a decent[…]
