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UK Social Media Statistics for 2019 Social media continues to be a vital tool for businesses, regardless of size, whether operating in the B2C (business-to-consumer) or B2B (business-to-business) space. It remains an inexpensive yet highly effective marketing option with great ROI—provided you know your audience and craft relevant, specific messages that resonate with them. To[…]
15 Social Media Content Ideas Creating a consistent flow of fresh, engaging social media content can sometimes feel like a daunting task. To help spark your creativity, here’s a list of 15 social media content ideas to get you started: Run a Competition Competitions are a fantastic way to boost engagement and expand your reach.[…]
Tell Your Story Giving your followers a unique and engaging experience has become increasingly important in social media marketing. Platforms like Facebook and Instagram are constantly rolling out new tools and features that allow businesses to interact with their audiences like never before. One of the most underutilised tools by businesses is the Story feature[…]
The Final Curtain for Google+ In October 2018, Google announced that it would be shutting down Google+ for consumers, marking the end of a platform that had struggled to find its footing since its launch in 2011. While the announcement didn’t come as a shock to most industry experts, it did close the chapter on[…]
Social Media User Statistics in the UK for 2018 When it comes to effective marketing, knowing your target audience is crucial. Social media provides a powerful way to connect with potential customers, but only if you understand where your audience is and how they interact with these platforms. Here, we take a closer look at[…]
Is Facebook for Business a Waste of Time? With all the changes Facebook has made over the years, particularly the algorithm updates in 2018, some businesses have started to question whether Facebook for Business is still worthwhile. Recent updates appear to favour content from friends and family over that of businesses and many digital marketing[…]
Facebook Did Not Sell Your Data Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook and put the blame firmly at the feet of[…]
Social Media User Stats in the UK 2017 By the end of the decade, it’s expected that nearly 3 billion people will be using social media in one form or another. Whether you’re a Facebook aficionado, a Snapchat enthusiast or prefer the professional edge of LinkedIn, there’s no denying that these platforms provide businesses with[…]
Tips for Using Video on Social Media In recent years, video has become a crucial part of social media marketing for businesses of all sizes. With user-friendly online video editing services and the powerful cameras built into most smartphones, there is an abundance of opportunities to create engaging and imaginative video content. Businesses can upload[…]
Facebook Messenger Ads With over 2 billion active users globally, Facebook continues to be a vital platform for businesses of all sizes. If you still believe that Facebook is only effective for B2C marketing, it’s time to reconsider. Facebook Messenger Ads have revolutionised how businesses can connect with potential customers through direct communication, offering significant[…]
