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How to Change Your Facebook Business Page Name Choosing a business name is as important as how you market your company. Your name should be catchy, unique and suited to the service or product you offer. Whether you’re a well-established business using Facebook for marketing or just starting out, you may want to update your[…]
Why Graphics Are Important for Successful Social Media Marketing The old adage that a picture paints a thousand words is more relevant than ever in social media marketing. As humans, we are inherently visual, processing images faster and more effectively than written text. Images grab our attention, spark interest and evoke emotional responses in ways[…]
Why LinkedIn Adverts Are Worth A Look If you want to target business professionals more intelligently, then you need to go where they hang out—enter LinkedIn Adverts. As the biggest business network online, LinkedIn offers a valuable platform for creating fresh leads, attracting followers and reaching your target market more effectively. What Are LinkedIn Adverts?[…]
Facebook Ads – Measuring Your Performance Once your Facebook ad campaign has been approved and is live, you can monitor its performance through the Facebook Ads dashboard. The success of any marketing campaign depends not only on checking progress but also on interpreting the results effectively. Over the last few years, social media platforms have[…]
A Guide to Using Facebook Ads With over a billion active users globally, Facebook offers businesses an incredible opportunity to reach potential customers, grow brand awareness and increase revenue. In today’s “always-on” world, where people access products and services via smartphones and tablets, Facebook Ads provide an effective way to engage with your target markets.[…]
Social Media Platform of Choice For Jules, it’s Facebook. For me, it’s Twitter—our social media platforms of choice. Yes, we both use several platforms, but personally, I prefer the quick, concise nature of Twitter. I’m more inclined to use it to give a short update or have a browse to see what others are doing[…]
Facebook Dislike Button Yesterday, Facebook founder Mark Zuckerberg announced that the social media giant is working on introducing a ‘Dislike’ button—or something similar—for its 1.5 billion users. Zuckerberg explained that the new feature is intended to help users “express empathy” for sad or unfortunate posts. For instance, when someone shares bad news or a tough[…]
Customer Service on Social Media With greater connectivity and more people engaging on social media platforms such as Facebook, Instagram. LinkedIn, Pinterest and Twitter, many businesses are using their presence to provide better customer experiences. However, some companies are lagging behind, ignoring customer queries, failing to engage and damaging their online reputation in the process.[…]
Social Media Numbers There used to be a strategy in sales known as the numbers game. The idea was simple: the more people you cold called, the more likely you were to make a sale. While it occasionally worked, this approach could be soul-destroying and inefficient, especially if you weren’t targeting the right audience. Fast[…]
Why Hashtags Are So Important Hashtags #WhatsTheDeal With so many online communication platforms to choose from these days, finding the right way to connect with people can be tricky, especially when you have a high number of followers. Although a large audience (of your target market) will be beneficial to you, connecting to them in[…]
