The Importance of Making the Right First Impression
We’ve all heard the saying ‘don’t judge a book by its cover’, yet that is exactly what we do. But is it so wrong?
Every time we meet someone new, we form an opinion of them within the first few seconds and this impression is primarily based on their appearance and attitude.
Appearance:
Dress smartly and appropriately. If you’re unsure what is suitable, always err on the side of being too smart rather than too casual, especially if you’re attending a job interview or meeting potential clients.
Attitude:
Be warm and welcoming. Smile, offer a firm handshake and show genuine interest in what the other person has to say.
The Importance of Making the Right First Impression
First impressions don’t just happen face to face. Visitors to your premises will form an opinion of your company before they even meet you or your team.
Ask yourself these questions:
- Is my office well signposted and easy to find?
- Have I allocated parking space for my visitor?
- Is there a sign welcoming them to my premises?
- Is the building in good repair?
- Once the visitor arrives, is the reception area clean, tidy and inviting?
- Are the chairs comfortable?
- Do we offer refreshments immediately upon their arrival?
These small details contribute significantly to the impression visitors will form of your business.
First Impressions Over the Phone and Online
First impressions can also be shaped by how you handle incoming enquiries, whether received via email, your website or over the phone. It’s crucial to ensure that every customer-facing person in your organisation is trained to handle these interactions professionally and with the right tone. Everyone who engages with a customer has the power to win or lose business and often, the way something is said is just as important as the words themselves.
Your Brand’s First Impression
Your brand image also speaks volumes about who you are and what you do. Ensure that your logo, website and marketing materials all project the best possible impression of your company.
Your reputation is at stake with everything you post on social media platforms like Twitter, Facebook and LinkedIn. Comments made in these public domains can reflect positively or negatively on your company. It’s essential to handle all communications and engagements professionally to maintain a positive reputation that can lead to increased business opportunities.
If you follow these tips, you’re well on your way to making a lasting first impression. After all, as the familiar saying goes, ‘You never get a second chance to make a first impression.’
