Twitter Demographics

Twitter consistently finds itself in the news, often due to a celebrity outburst or a social media scandal. But beyond the headlines, the platform’s growing user base has businesses across the UK recognising its marketing potential. With its innovative approach and addictive nature, Twitter offers a unique opportunity for companies to promote their products and services in 140 characters or less. As more people sign up to the platform, many UK businesses are dedicating time and resources to make the most of Twitter demographics, often with the help of specialist Twitter marketing services.

We are spending an average of 289 minutes online each day, with one hour of that devoted to social networking. Furthermore, 54% of us are active Twitter users. With these statistics in mind, the marketing potential of Twitter is clear. But to make the most of this platform for your business, it’s essential to understand the demographics of Twitter users in the UK.

Twitter Demographics in the UK

Perhaps the most notable characteristic of the UK’s Twitter demographic in 2013 is the age of its users. Two-thirds of Twitter users are aged 34 or under, with 40% of them below the age of 25. This significant representation of a younger audience has driven many UK businesses to invest heavily in their Twitter presence. If your products or services target a youthful market, you could benefit greatly from this substantial pool of potential customers. Specialist Twitter marketing services can help you tap into this audience and craft campaigns that resonate with this tech-savvy generation.

In terms of gender, the UK’s Twitter demographic is almost evenly split, with males accounting for 49% of users and females making up 51%. This balanced ratio makes Twitter an excellent platform for businesses targeting both men and women. Whether you run a clothing and accessory brand aimed at women or a sports-related business focusing on men, Twitter offers equal potential to reach both audiences. This balanced gender distribution is a somewhat surprising statistic, given that many social media platforms tend to skew towards one gender.

Location Matters

Understanding the geographical distribution of your target market is another crucial factor in determining the suitability of Twitter for your business. Are your potential customers located in bustling cities like London and Manchester, or are they spread across more rural areas? Twitter is more popular with users in built-up urban areas, which presents a prime opportunity for businesses that engage with city dwellers. If your products or services cater to the urban lifestyle, Twitter could be a perfect marketing tool.

An estimated 82% of Twitter users access the platform through their smartphones, often while on the move. This highlights the importance of mobile optimisation in your Twitter strategy. If your business targets the urban, mobile consumer, can you really afford to ignore the vast marketing potential Twitter offers? Engaging with this on-the-go audience through timely and relevant content can greatly enhance your visibility and drive sales.

Breaking Through the Noise

With over 400 million tweets being sent every day, and 34 million Twitter accounts based in the UK alone, competition for attention is fierce. Businesses must work hard to stand out and capture the interest of potential customers. To add to the challenge, nearly 75% of Twitter accounts follow fewer than 50 accounts, meaning breaking through to new users is not always easy.

This is where specialist online marketing services come into play. These services can help businesses craft compelling, engaging content that cuts through the noise and captures the attention of their target audience. By utilising tailored strategies, you can convert this increased visibility into meaningful customer engagement and, ultimately, sales.

The Opportunity for Your Business

So, are you using Twitter effectively for your online marketing? Is your target audience hiding among the millions of Twitter users in the UK? If you’re unsure, it may be time to consider enlisting the help of specialist online marketing services. By crafting exciting, engaging content tailored to your audience, you can make the most of the vast opportunities Twitter presents.

With the right strategy, Twitter can become a powerful tool in your marketing arsenal, helping you build brand awareness, engage with customers and drive sales. Don’t miss out on the potential that this platform offers. Contact our team of specialists at The Last Hurdle by emailing hello@thelasthurdle.co.uk and let us help you navigate the ever-changing landscape of social media marketing.