Just when you thought it was safe to go back into the water, Twitter has introduced Fleets. Essentially at first glance, they appear to work along the same lines as Facebook and Instagram Story posts, the items you “Fleet” (see what they did there?) are only available for 24 hours. Unlike normal Tweets, Fleets are not open for Likes or Retweets or public replies. The only way people can reply is by sending a message (if you have DMs open) or by adding an emoji. Sounds familiar right?

What are Twitter Fleets?

A Fleet can be an image, Gif, video or text and they can be seen by those that “follow” you, they will appear in the new bar across the top of the Home timeline, or they are visible from your profile. If you protect your Tweets, then Fleets are also protected.

You get some useful data about your Fleets, the author can view who has viewed their Fleets (including those with protected accounts), by clicking into their Fleets and then “Seen By” at the bottom of the screen. To delete a Fleet simply select “Delete Fleet” and it will remove the post if left a normal Fleet will disappear after 24 hours.

Fleet Security

Fleets are subject to the normal Twitter rules for those that don’t abide by them, you have the ability to report a Fleet by tapping on the “v” icon at the top of a Fleet. You may sigh with relief to know that you can also mute an account’s Fleets.

Twitter seem to be taking our sensitivities seriously, they say:

“Please note that we maintain a copy of all sent Fleets for a limited time after they expire or are deleted to be able to enforce against Fleets that are found to violate our rules. If a Fleet was found in violation, we may extend the time we maintain a copy of it to allow people an opportunity to appeal the violation if they believe it was a mistake.”

What is the point of Fleets?

Good question! However, be wary of dismissing these new Fleets out of hand – none of us like change, but as with Story posts, Fleets will have their uses! For example, Fleets will be great for any form of marketing that has a short life span and needs immediate attention. A great example of this would be to announce a Flash Sale, or a limited time Promo Code.

You can bet not too many people will be early adopters of the new Twitter Fleets feature so get in there and have a play, what do you have to lose? If you dislike it, the post is only there for 24 hours. If you really dislike it, delete the post.

I will definitely be giving Fleets a go – Fleet you soon!