What To Include In A Blog Article

Writing blog articles is a fantastic way to showcase your expertise and establish yourself as an authority in your field. But what makes a great blog article? In this piece, we’ll share practical tips to ensure your content resonates with your audience and performs well online.

1. Choose Your Topic Wisely

When writing for your business, focus on the questions your customers frequently ask. Providing clear and well-informed answers can make your content incredibly valuable to readers while also appealing to search engines.

Take Google’s “People also ask” feature as an example. When you type a question like “What to include in a blog article?” into Google, dropdowns reveal related queries and answers from different websites. These snippets showcase concise, valuable content that directly addresses user queries.

Ask yourself: What are my clients or customers searching for? Write articles that provide helpful, insightful answers.

2. Research – But Don’t Plagiarise!

Even if you’re confident in your knowledge, researching your topic is essential. Use reputable sources to refresh your understanding and enhance your content. However, this research should inspire—not dictate—your writing.

Avoid plagiarism at all costs. All content online is protected under copyright law. Copying text from other websites can harm your credibility, damage your SEO efforts and lead to legal issues.

Instead, gather insights from multiple sources, digest the information and present it in your unique voice. If quoting or referencing specific data, credit the source appropriately.

Top Tip: Use tools like Copyscape to ensure your work is plagiarism-free.

Finally, fact-check your article. Providing outdated or incorrect information can quickly undermine your authority.

3. Optimise for Search Engines (SEO)

Optimising your blog for SEO helps ensure it reaches your target audience. Key considerations include:

• Selecting a clear and relevant key term.
• Incorporating this term naturally throughout your content, including headings, body text, and image alt tags.
• Structuring your content for easy readability with short paragraphs, bullet points, and subheadings.

Not sure where to start? Check out our article on SEO Tips For Small Businesses for detailed guidance.

4. Proofread and Edit Thoroughly

Poor grammar or spelling can distract readers and damage your credibility. Use tools like Grammarly to polish your writing.

While self-editing is crucial, it’s often helpful to have someone else review your work. A second pair of eyes can catch mistakes, suggest improvements and ensure your message is clear.

Top Tip: Reading your work aloud is a great way to spot awkward phrasing or repetitive language.

5. Stay On Topic

Online readers are notoriously impatient. Many skim content to find the answers they need, only reading in detail if the information is immediately relevant.

Make sure your blog:

• Stays focused on the main topic.
• Includes clear headings to guide readers through the content.
• Uses simple, concise language wherever possible.

If you’re writing for a specialist audience, don’t shy away from technical terms—but ensure your tone aligns with your readers’ expectations.